How to Support Hispanic Owned Roofing Businesses
March 13, 2023
The roofing industry is becoming increasingly diverse. As of 2020, nearly 63,000 roofing companies are owned by Hispanics, according to the National Roofing Contractors Association. In addition to owning companies, many people of Hispanic origin also work in the roofing industry.
To develop a thriving, inclusive industry, there are several ways you can support Hispanic-owned roofing businesses. From mentorship and support to language resources and sponsored events, we'll explore five ways to build community in the industry.
5 ways to support Hispanic-owned roofing businesses
From providing opportunities for individuals to grow and develop to supporting future roofing industry leaders, there are multiple ways to support Hispanic individuals and businesses already in the industry and to encourage more to join.
1. Develop mentorship programs
Mentorship programs pair individuals at the beginning of their careers with more experienced professionals, such as roofing supervisors or company owners. The mentor provides guidance and advice, helping their mentee navigate their career. Seasoned professionals also help newcomers make the connections they need to advance on the career path to company leadership or ownership.
A successful internal mentorship program is goal-based and built on a foundation of support, fortified by buy-in from company leadership. In particular, there should be a focus on diversity with a concerted effort to include Hispanic roofers. Every mentor-mentee team should develop a set of clear goals and objectives for their partnership.
2. Offer bilingual resources
Communication is an essential part of the job — and everyone must be included in the conversation. A 2023 Pew Research Center report found that 91% of U.S.-born Hispanics are proficient in English. However, the same report found that only 38% of individuals born outside of the U.S. have that same level of proficiency. Break down language barriers by offering information and resources in both English and Spanish. This ensures instructions are clear and easy to understand by anyone who works for your company.
Including everyone in the conversation creates a win-win situation. Clear communication helps team members better understand job functions. In turn, your company will be able to provide better service to customers.
3. Work with supportive suppliers
Who you work with is a reflection of your values. That's why it's so important to find suppliers that support the Hispanic roofing community and seek to foster a diverse industry.
QXO aims to provide our customers with the right roofing products at the right time, but our values run deeper than that. As meaningfully inclusive professionals, we strive to treat everyone with respect and professionalism, exemplify integrity in everything we do, and seek out suppliers and partners who share those values.
We offer resources and guidance to help those in the roofing industry support diverse and inclusive businesses.
4. Recognize accomplishments
A little recognition goes a long way. When you support and recognize Hispanic workers at the individual level, you encourage them to grow in their careers, paving the way for future leadership roles.
Whether you know one or 10 standout roofing employees, nominate them for industry awards or recognition by industry publications. Highlighting achievements and hard work encourages people to continue on their way up the ladder of success.
5. Sponsor events and training
In-person events and trainings can be an impactful way for people from diverse backgrounds to come together and learn. These networking opportunities open the door for growth and development, which will help Hispanic individuals thrive in the roofing industry.
If there are no relevant events in your area, consider establishing or sponsoring one yourself. Options include:
Trade shows: Sponsoring trade shows specifically for Hispanic-owned businesses.
Continuing education: Offering education incentive programs to help workers and business leaders develop more skills.
Outreach programs: Supporting educational opportunities for individuals who are interested in the roofing industry.
Training programs: Reaching out to and recruiting people who aren't currently involved in the roofing industry.
Focus on community building
As the roofing industry becomes more diverse, there will be more potential for opportunities designed to elevate traditionally underrepresented groups. Industry leaders can take direct, hands-on action to support Hispanics in the roofing industry.
QXO's tools and solutions can help your company grow while supporting Hispanic-owned roofing businesses.